Duo Design Guides

Brand & Design Systems

When I first arrived at Duo, the Web Design Team didn't have any design documentation. Nobody could remember which variation of green was actually our brand color, or what font size the headers were meant to be. The stylesheets were a mess, too, with dozens of one-off styles. It was maddening for both designers and developers, and resulted in a lot of friction between the teams. I love to create order from chaos, though. After conducting a thorough site inventory with the help of the Dev Team, we collaborated to propose a series of design standards. After it was approved by the wider Brand Team, I created a digital library and design standard document that streamlined our workflow and Dev Team handoffs. Afterwards, the Web Design and Dev Teams initiated a homebrew component library project, which further standardized and streamlined our workflows. After finding that I somewhat enjoyed creating design documentation, I went on to create a Website Asset Design Guide and a team-wide inventory of design work (more on that below).

Project Responsibilities:

  • Design Stardization & Documentation
  • Component Library Creation & Management
  • Inventory & Catalog of Teamwide Design Work

Duo.com Design Standard

Website Asset Design Guide

Team-wide Collage Inventory

Note: The designs below were gathered from across the design team and a span of roughly two-years. Contributors include Hafsah Mijinyawa, Tracy Toepfer, Marla Jones, Chelsea Lewis, Steven Samuels, and myself. I made inventory of our collective work, placing it side-by-side for the first time, and grouped similar patterns together. This allowed us to refine our discussions around our design work, and provided a great source of inspiration for new projects. (This is a small preview of the full document.)